How To Design Your Brand

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Taking the leap from just having a logo to now needing a brand, can be an intimidating step. Where do you start? What information do you need and how do you implement that information into your own custom brand? Our friends at Creative Market have summarized how to effectively organize your efforts to build your brand.

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VGTI Florida Announces the Launch of Its New Website

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Friday 06-14-13 — FCEdge in the News — For a new website we just finished for VGTI Florida.

Click here to view the article and visit the website at http://www.vgtifl.org/

FCEdge WINS International Acclaim For The 13th Straight Year

FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.

Full-service agency earns prestigious SIA Gold Award for games-related website

STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.

“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.

FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.

The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.

About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.

What consumers will and won’t share

Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing.  DMNews 

Stop looking for a single way to measure ROI

The pursuit of a stable way to measure social media return on investment is founded on a false premise, writes Brian Solis. Rather than seeking a single static set of tools with which to measure ROI, we should seek tools that relate directly to our goals in any given moment. “R.O.I is specific to an outcome or a goal, which means that there is no one answer,” Solis writes. BrianSolis.com

Could Twitter help Apple revive Ping?

Apple’s partnership with Twitter could help breathe life into the technology giant’s underwhelming music network, Ping, Damon Brown writes. Apple’s previous overtures to Facebook, which were rebuffed, show just how badly the Cupertino, Calif., crowd needs a social skeleton for its iTunes service — and in Facebook’s absence, Twitter looks a suitable substitute. “Essentially, Ping has the potential to be MySpace 2.0,” Brown writes.  BNET/Gadget Watch blog

Ad spending powers a resurgence in media, entertainment

A burst of ad spending is fueling an overall gain in U.S. media and entertainment spending, which last year saw the first increase since 2007, according to the latest PricewaterhouseCoopers Global Entertainment and Media Outlook. The report also noted ad spending was up 5.4% in 2010 from the previous year, when it was down 14.4%. The single-year turnaround was the largest yet recorded.  New York Times (tiered subscription model), The/Media Decoder blog