While researching email marketing we learn certain tricks of the trade. However, you may want to be avoiding some of these popular pointers. View a list of the “6 Email Tips and Tricks That Don’t Actually Work”
Category Archives: Marketing News
Digital Trends Everyone in Tech and Advertising Needs to Know
Check out the 20th annual Internet Trends report by Mary Meeker, an expert analyst in new technologies. She goes over topics including internet advertising, messaging, and the latest online marketplaces.
Capture Video, Translate It Into Data
With more online content moving to video, there needs to be a way to take that video and analyze the parts. Vu Digital is launching new technology to help customers figure out what’s actually going on inside videos, online and otherwise.
Vu Digital’s Video-to-Data product actually breaks down a video frame-by-frame, identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics.
Best Fonts For Logos
There are millions of different fonts you can use for your logo, but picking one that positively and accurately defines your brand is key. Lets see the top 50 fonts for logos….
Google Wallet, Apple Pay, now WePay
Google Wallet service, which arrived years ago, isn’t all that different from Apple Pay. So why is it that Google Wallet never really caught on? Do other competitors stand a chance against Apple Pay? A new company called WePay, which offers online services that drive payments for all sorts of other companies, has announced that these services are now joining together with Google Wallet.
Facebook Still In The Lead
Facebook is still in the top spot for most users in a recent network data report. View the demographic information for each social network from the report, which was based on data from a sample of 1,597 users in the U.S.
Digital to Account for One in Five Ad Dollars
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com
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