Certain Email Tips and Tricks You Should Reconsider

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While researching email marketing we learn certain tricks of the trade. However, you may want to be avoiding some of these popular pointers.  View a list of the “6 Email Tips and Tricks That Don’t Actually Work”

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Capture Video, Translate It Into Data

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With more online content moving to video, there needs to be a way to take that video and analyze the parts. Vu Digital is launching new technology to help customers figure out what’s actually going on inside videos, online and otherwise.

Vu Digital’s Video-to-Data product actually breaks down a video frame-by-frame, identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics.

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Google Wallet, Apple Pay, now WePay

Google Wallet service, which arrived years ago, isn’t all that different from Apple Pay. So why is it that Google Wallet never really caught on? Do other competitors stand a chance against Apple Pay? A new company called WePay, which offers online services that drive payments for all sorts of other companies, has announced that these services are now joining together with Google Wallet.

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Digital to Account for One in Five Ad Dollars

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Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.

That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com