Twitter may go public sometime in the next two months, sources say, with Goldman Sachs likely to lead the initial public offering. The social network reportedly is seeking a credit line of as much as $1 billion ahead of the IPO — a standard practice intended to help smooth over any pre-IPO jitters, but one that might also allow the network to make additional acquisitions to increase its appeal to investors. New York Post
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com
Nine out of 10 marketers use social media, but most spend less than a quarter of their work week on social media efforts, according to a study by the Software & Information Industry Association. More than half of marketers say their team spends fewer than 10 hours a week on social media projects, with 35% saying their team spends only one to five hours a week on social media. BtoB Magazine
ResearchGate, a social network for academic researchers, has attracted 1.4 million members and is growing. The site lets researchers find like-minded academics in their field, upload papers and discuss their work. The site is targeted at young academics who’ve grown up with Facebook and understand that sharing can help their research, co-founder Ijad Madisch says. Economist, The
After seeing low levels of Facebook engagement, Solo Cup launched a strategy that managed to triple its “likes” and quadruple its monthly active users. The company did so with a multi-pronged approach that lured Facebook fans with coupons and social games, and that aimed to put a human face on the company. SmartBrief/SmartBlog on Social Media
Marketers love the idea of bringing together their customer-relationship-management databases and their social media followings, but fusing the two is proving to be difficult. While the technology exists to integrate CRM and social data, navigating social networks’ privacy rules and developing a scalable system is too much for most brands. “Everybody says they understand, but nobody really knows,” says Syncapse chief Michael Scissons. Advertising Age (tiered subscription model)