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Twitter may go public sometime in the next two months, sources say, with Goldman Sachs likely to lead the initial public offering. The social network reportedly is seeking a credit line of as much as $1 billion ahead of the IPO — a standard practice intended to help smooth over any pre-IPO jitters, but one that might also allow the network to make additional acquisitions to increase its appeal to investors. New York Post
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com
Marketers love the idea of bringing together their customer-relationship-management databases and their social media followings, but fusing the two is proving to be difficult. While the technology exists to integrate CRM and social data, navigating social networks’ privacy rules and developing a scalable system is too much for most brands. “Everybody says they understand, but nobody really knows,” says Syncapse chief Michael Scissons. Advertising Age (tiered subscription model)
Full-service agency earns prestigious SIA Gold Award for games-related website
STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.
“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”
The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.
The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.
About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.
Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing. DMNews