Google Wallet, Apple Pay, now WePay

Google Wallet service, which arrived years ago, isn’t all that different from Apple Pay. So why is it that Google Wallet never really caught on? Do other competitors stand a chance against Apple Pay? A new company called WePay, which offers online services that drive payments for all sorts of other companies, has announced that these services are now joining together with Google Wallet.

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Digital to Account for One in Five Ad Dollars

Digital_Advertising

Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.

That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com

Many marketers make little time for social media

Social_Media

Nine out of 10 marketers use social media, but most spend less than a quarter of their work week on social media efforts, according to a study by the Software & Information Industry Association. More than half of marketers say their team spends fewer than 10 hours a week on social media projects, with 35% saying their team spends only one to five hours a week on social media.  BtoB Magazine 

FCEdge WINS International Acclaim For The 13th Straight Year

FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.

Full-service agency earns prestigious SIA Gold Award for games-related website

STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.

“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.

FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.

The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.

About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.

Do you know what your social media purpose is?

It’s easy to bore your social media followers if you don’t understand why they chose to follow you in the first place, SmartBrief’s Jesse Stanchak writes. A great social media presence manages to blend the brand’s sense of purpose into every update and uses that purpose as the basis for its online connection, so that it never has to choose between being authentic and being relevant, Stanchak writes.  SmartBrief/SmartBlog on Social Media 

What consumers will and won’t share

Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing.  DMNews 

How to promote your business with location-based services

If you’re a small-business owner who hasn’t already set up a page on location-based services such as Gowalla and Foursquare, it’s time to get in the game, MP Mueller writes. To make the most of the platforms, check your social media sites to see which products and services people are interested in and regularly update your offerings, Mueller suggests.  New York Times (tiered subscription model), The/You’re the Boss blog