Friday 06-14-13 — FCEdge in the News — For a new website we just finished for VGTI Florida.
Click here to view the article and visit the website at http://www.vgtifl.org/
Tag Archives: Ad Markets
FCEdge WINS International Acclaim For The 13th Straight Year
FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.
Full-service agency earns prestigious SIA Gold Award for games-related website
STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.
“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”
The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.
The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.
About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.
Why online marketers need to rethink “stickiness”
Stickiness — the amount of time users remain on a website — is no longer a useful metric for online marketers, writes Alexandra Carroll of research firm Summus. The company’s research shows that the rise of mobile devices means users tend to visit sites for less time, but much more often, returning frequently to sites they find interesting and engaging, such as social networks. “Stickiness has become more about frequency than duration, and the most agile brands have learned to adapt to this mobile reality,” Carroll writes. SmartBrief/SmartBlog on Social Media
Stop looking for a single way to measure ROI
The pursuit of a stable way to measure social media return on investment is founded on a false premise, writes Brian Solis. Rather than seeking a single static set of tools with which to measure ROI, we should seek tools that relate directly to our goals in any given moment. “R.O.I is specific to an outcome or a goal, which means that there is no one answer,” Solis writes. BrianSolis.com
8 tips for getting a Twitter chat off the ground
Twitter chats can be a fun, informative way to get to know your fan community, but it takes a little planning to launch one successfully, SmartBrief’s Jesse Stanchak writes. It’s important to maintain a clear focus, use the right tools to follow and recap the conversation, and to be open to letting your followers shape the course of the discussion. “Don’t confuse hosting with lecturing. You’re there to facilitate the conversation, not dominate it,” Stanchak writes. SmartBrief/SmartBlog on Social Media
Real-time content seen as marketing key
Real-time, consumer-generated content marshaled by brands to boost their digital presence is a key factor in getting a product’s message to consumers, according to digital marketing chiefs for BlackBerry and Pepsi. “With the advent of third-party sites hosting branded content, owned content has exploded for us,” says BlackBerry’s Brian Wallace. “We will reach 60 million people with this alone.” MediaPost Communications/Marketing Daily
Minority users help fuel Twitter growth, study finds
Twitter is used by 13% of U.S. adults, according to a study from the Pew Research Center’s Internet & American Life Project. Minorities are likely to play an increasingly important role in the service’s user base, as 25% of black Web users are on Twitter, compared with 9% of non-Hispanic white Internet users, the study finds. Twitter has become more popular among Web users between the ages of 30 and 49 since November, according to the study. Pew Internet
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