12 keys to hosting a successful Twitter chat

Twitter chats are just online parties — and like any good party, they need proper planning to ensure that people turn up and have a good time, writes Veronica Maria Jarski. Decide in advance how heavily moderated your chat will be, and have clear start and finish times, but don’t be concerned if the conversation continues once the chat is officially closed, she writes. “View the tweets after the designated time as proof that everyone had a good time. It’s the online equivalent of people still talking in the parking lot long after an event’s over,” Jarski writes.  MarketingProfs