Friday 06-14-13 — FCEdge in the News — For a new website we just finished for VGTI Florida.
Growth in digital to remain in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
That will put worldwide digital ad spending levels—including online and mobile advertising spending, other than messaging-based formats—at 21.7% of the total spent on ads in all media this year, and on track to account for more than one-quarter of all ad spending by 2016. – emarketer.com
Full-service agency earns prestigious SIA Gold Award for games-related website
STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.
“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”
The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.
The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.
About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.
It’s easy to bore your social media followers if you don’t understand why they chose to follow you in the first place, SmartBrief’s Jesse Stanchak writes. A great social media presence manages to blend the brand’s sense of purpose into every update and uses that purpose as the basis for its online connection, so that it never has to choose between being authentic and being relevant, Stanchak writes. SmartBrief/SmartBlog on Social Media
Many prominent luxury brands are starting to get the hang of social media, writes Rachel Lamb. Bergdorf Goodman has built buzz with polished video-and-Instagram campaigns; Gucci has found social success through a partnership with Condé Nast; and Jimmy Choo is winning attention through its founder’s blogging efforts. “[T]hese brands have mastered the art of appealing to younger audience without appearing intimidating or losing their luxury luster,” Lamb writes. Luxury Daily
Stickiness — the amount of time users remain on a website — is no longer a useful metric for online marketers, writes Alexandra Carroll of research firm Summus. The company’s research shows that the rise of mobile devices means users tend to visit sites for less time, but much more often, returning frequently to sites they find interesting and engaging, such as social networks. “Stickiness has become more about frequency than duration, and the most agile brands have learned to adapt to this mobile reality,” Carroll writes. SmartBrief/SmartBlog on Social Media
Google has rolled out a Chrome browser extension that brings “+1” functionality to any site on the Web, regardless of whether the site operator has implemented a +1 sharing button. The button also will track users’ browsing history, perhaps with a view to augmenting their search results, MG Siegler writes. TechCrunch