Friday 06-14-13 — FCEdge in the News — For a new website we just finished for VGTI Florida.
Click here to view the article and visit the website at http://www.vgtifl.org/
Tag Archives: Brands
FCEdge WINS International Acclaim For The 13th Straight Year
FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.
Full-service agency earns prestigious SIA Gold Award for games-related website
STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.
“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”
The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.
The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.
About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.
What consumers will and won’t share
Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing. DMNews
Why the best ad slogan beats the tweet every time
“Less is more” was the mantra of copywriters, even prior to social media dictating such brevity, according to David Droga, chairman of Droga5. “The truth is that good copywriting paved the way for the tweet long before Twitter was actually invented — but who needs all those characters!” he writes. Wall Street Journal (tiered subscription model), The
Why brands should pay attention to negative feedback
Companies should pay attention to blowback from their social media followers and fans, writes Patrick O’Keefe. Vocal critics may make up only a small percentage of your online community, let alone your total customer base, but they’re too invested and too influential to ignore. “Of all of the things you can do to build your sales, caring is a very affordable option,” O’Keefe writes. ManagingCommunities.com
Panel: Brand marketing, publishing lines will continue to blur
Content created by brands and that of media outlets one day will be difficult to tell apart, according to a panel of marketers from SAP, American Express and General Electric at the Digitas NewFront conference.
However, brands aren’t always comfortable with creating content, especially for social media, because they are “used to control and it’s hard to give that up. And speed is difficult too,” said Beth Comstock, chief marketing officer of General Electric. Adweek
McCann survey: Brands rule in youthful “social economy”
Brands are a more important factor than ever for personal definition among young people 16 to 30 immersed in an online “social economy,” according to a global survey by McCann Worldgroup. But to take advantage of this key new status, brands should project the qualities that young people seek in friends, including truthfulness and humility, the survey found. Adweek
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