Friday 06-14-13 — FCEdge in the News — For a new website we just finished for VGTI Florida.
Full-service agency earns prestigious SIA Gold Award for games-related website
STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.
“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”
The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.
FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.
The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.
About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.
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Companies should pay attention to blowback from their social media followers and fans, writes Patrick O’Keefe. Vocal critics may make up only a small percentage of your online community, let alone your total customer base, but they’re too invested and too influential to ignore. “Of all of the things you can do to build your sales, caring is a very affordable option,” O’Keefe writes. ManagingCommunities.com
Content created by brands and that of media outlets one day will be difficult to tell apart, according to a panel of marketers from SAP, American Express and General Electric at the Digitas NewFront conference.
However, brands aren’t always comfortable with creating content, especially for social media, because they are “used to control and it’s hard to give that up. And speed is difficult too,” said Beth Comstock, chief marketing officer of General Electric. Adweek
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