10 luxury brands succeeding with social media


Many prominent luxury brands are starting to get the hang of social media, writes Rachel Lamb. Bergdorf Goodman has built buzz with polished video-and-Instagram campaigns; Gucci has found social success through a partnership with Condé Nast; and Jimmy Choo is winning attention through its founder’s blogging efforts. “[T]hese brands have mastered the art of appealing to younger audience without appearing intimidating or losing their luxury luster,” Lamb writes.  Luxury Daily 

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