FCEdge WINS International Acclaim For The 13th Straight Year

FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.

Full-service agency earns prestigious SIA Gold Award for games-related website

STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.

“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.

FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.

The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.

About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.

What consumers will and won’t share

Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing.  DMNews 

Is online video a branding vehicle?

Online video is attracting a small fraction of ad dollars that go to television, but YouTube is looking to convince marketers that online video is an effective branding vehicle. The Google-owned video hub is launching channels with professionally produced content and outreaching to big-name marketers.  New York Times (tiered subscription model), The

How Facebook commerce falls short

Facebook commerce is being touted as the next big thing in online shopping, but many brands are missing the point, Michael Olson writes. Most big e-commerce sites get a third or so of their traffic from organic searches, Olson writes, but most Facebook commerce pages are hard for nonfans to discover. Until Facebook starts giving marketers the analytics and search engine optimization tools they need, he writes, brands are better off treating Facebook as an adjunct to their e-commerce strategy rather than as their primary online sales hub. GigaOm

Coupons look like local’s killer app

Media companies struggled for years to generate ad revenue from the local online market, experimenting with city guides featuring local entertainment content, banner ads and search ads. The advent of social shopping sites like Groupon, which give consumers discounts at local businesses, appears to have unlocked the local online ad market. According to forecasts from BIA/Kelsey, local online ad spending is poised to climb from $20 billion in 2010 to $35 billion in 2014.  Wall Street Journal (tiered subscription model), The

How to tell if your company is becoming a social business

As companies begin to integrate social media practices into their day-to-day business, they undergo a pronounced cultural transformation, writes Edelman Digital Vice President Michael Brito. Watch for an uptick in collaborative teamwork, the demolition of institutional-knowledge silos, renewed interest in customer-focused workflows and an increased use of community-based internal communications. “These indicators will help business leaders assess their own organizations and start thinking about humanizing their operations in order to more effectively engage with the social customer,” Brito writes.  SmartBrief/SmartBlog on Social Media

Heineken ads hit YouTube before TV

Heineken’s newest ad campaign is being released on its YouTube and Facebook sites prior to being seen as a standard TV spot. The clips have already been viewed more than 4 million times. Alexis Nasard, chief commercial officer at Heineken, said the reason behind the campaign is “to think digital at the inception, not as an afterthought.”  New York Times (tiered subscription model), The