Google has stepped up their security game once again. They are now blocking searchers from web sites that contain deceptive download buttons. A big red warning will be seen after the user clicks on the search result that warns “deceptive site ahead.”
Google said, “We’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.”
These deceptive ads are defined by Google as those that:
• Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself
• Try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support
Google will soon be putting deeper security practices into place. Google will be requiring all Webmasters to purchase SSL certificates to make their websites HTTPS compliant. HTTPS sites will be preferred over HTTP sites and receive a higher Google ranking. No sites are safe from this change – so even if you have a simple blog where no purchases are being made and no information is being saved, you will still need to have an SSL certificate.
Internet titans Google and Twitter are teaming up with publishers such as The Guardian and The New York Times to create a way for articles online to load faster. The goal is to create a universal standard for publishers which can be used to create a new kind of storage system that would load online news articles in a matter of a few milliseconds. The project is still in its early stages and testing will start within the next four to six weeks.
Taking the leap from just having a logo to now needing a brand, can be an intimidating step. Where do you start? What information do you need and how do you implement that information into your own custom brand? Our friends at Creative Market have summarized how to effectively organize your efforts to build your brand.
While researching email marketing we learn certain tricks of the trade. However, you may want to be avoiding some of these popular pointers. View a list of the “6 Email Tips and Tricks That Don’t Actually Work”
Check out the 20th annual Internet Trends report by Mary Meeker, an expert analyst in new technologies. She goes over topics including internet advertising, messaging, and the latest online marketplaces.
With more online content moving to video, there needs to be a way to take that video and analyze the parts. Vu Digital is launching new technology to help customers figure out what’s actually going on inside videos, online and otherwise.
Vu Digital’s Video-to-Data product actually breaks down a video frame-by-frame, identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics.