The Best Collaboration of All Time

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Internet titans Google and Twitter are teaming up with publishers such as The Guardian and The New York Times to create a way for articles online to load faster. The goal is to create a universal standard for publishers which can be used to create a new kind of storage system that would load online news articles in a matter of a few milliseconds. The project is still in its early stages and testing will start within the next four to six weeks.

 

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Stop looking for a single way to measure ROI

The pursuit of a stable way to measure social media return on investment is founded on a false premise, writes Brian Solis. Rather than seeking a single static set of tools with which to measure ROI, we should seek tools that relate directly to our goals in any given moment. “R.O.I is specific to an outcome or a goal, which means that there is no one answer,” Solis writes. BrianSolis.com

6 ways to ruin a Promoted Tweet campaign

Marketers are understandably excited about Twitter’s Promoted Tweets system — but it’s all too easy for a Twitter campaign to fall flat, writes David Berkowitz. Treating Promoted Tweets like a traditional media buy, using ad copy instead of real tweets, or letting Promoted Tweets distract you from your regular Twitter account can put you well on the way to an epic failure, he writes.  MediaPost Communications/Social Media Insider