Internet titans Google and Twitter are teaming up with publishers such as The Guardian and The New York Times to create a way for articles online to load faster. The goal is to create a universal standard for publishers which can be used to create a new kind of storage system that would load online news articles in a matter of a few milliseconds. The project is still in its early stages and testing will start within the next four to six weeks.
Entrepreneur Elon Musk has announced plans of building 4,000 satellites, a space network that could deliver high-speed Internet anywhere on Earth. The location of this plan being in Redmond, Washington, the billionaire plans to hire “the smartest engineering talent in the world,” he said.
The pursuit of a stable way to measure social media return on investment is founded on a false premise, writes Brian Solis. Rather than seeking a single static set of tools with which to measure ROI, we should seek tools that relate directly to our goals in any given moment. “R.O.I is specific to an outcome or a goal, which means that there is no one answer,” Solis writes. BrianSolis.com
Marketers are understandably excited about Twitter’s Promoted Tweets system — but it’s all too easy for a Twitter campaign to fall flat, writes David Berkowitz. Treating Promoted Tweets like a traditional media buy, using ad copy instead of real tweets, or letting Promoted Tweets distract you from your regular Twitter account can put you well on the way to an epic failure, he writes. MediaPost Communications/Social Media Insider
Chevron will no longer pursue plans to increase oil development at the declining Cook Inlet fields in Alaska and will cut its production workforce at the site by 10%. Reduced operational work and economic setbacks prompted the layoffs decision, the company said. Rigzone.com/McClatchy-Tribune Information Services
Fate Therapeutics said it has raised $30 million from a series B funding round headed by OVP Venture Partners. The company is studying a method that employs small molecule drugs to turn adult stem cells into induced pluripotent stem cells. San Diego Business Journal
This year, $416 million is expected to be spent on mobile advertising in the U.S., per eMarketer, which equals about two weeks worth of spending on search marketing. Adweek’s Brian Morrissey examines what’s needed to take mobile to the next level. Adweek
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