Chevron announces workforce cut at Alaska’s Cook Inlet

Chevron will no longer pursue plans to increase oil development at the declining Cook Inlet fields in Alaska and will cut its production workforce at the site by 10%. Reduced operational work and economic setbacks prompted the layoffs decision, the company said.  Rigzone.com/McClatchy-Tribune Information Services

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Analysis: Drug-ad rules and new media

The FDA needs to develop guidelines for online pharmaceutical ads that reflect the differences between the way information about benefits and risks is conveyed via different media, consumer groups and marketers say. “You can’t just take the same rules from print and TV and put them online,” said David Zinman, Yahoo!’s vice president of display advertising. “The goal isn’t just to help advertisers. It’s also to help consumers.”  Los Angeles Times

Report: Number of oil, gas rigs increased last week

The continued rise in drilling activity in the U.S. prompted an increase in the number of oil and gas rigs last week, according to oilfield services company Baker Hughes. Compared with the week before, the number of total rigs last week increased by nine, to 1,078, while the number of gas rigs increased by six, to 734, the company reported.  The Wall Street Journal/Dow Jones Newswires

Report: E-tailers add social tools, enhance sites for holiday season

The coming holiday shopping season has prompted e-tailers to enhance their sites, with about six in 10 online merchants boosting their presence on Facebook and Twitter, more than four in 10 improving their search functions and nearly 80% featuring some type of free shipping for the season, according to the annual eHoliday report from Shop.org and BIGresearch.  Adweek