FCEdge WINS International Acclaim For The 13th Straight Year

FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.

Full-service agency earns prestigious SIA Gold Award for games-related website

STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.

“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.

FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.

The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.

About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.

What consumers will and won’t share

Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing.  DMNews 

10 luxury brands succeeding with social media

Many prominent luxury brands are starting to get the hang of social media, writes Rachel Lamb. Bergdorf Goodman has built buzz with polished video-and-Instagram campaigns; Gucci has found social success through a partnership with Condé Nast; and Jimmy Choo is winning attention through its founder’s blogging efforts. “[T]hese brands have mastered the art of appealing to younger audience without appearing intimidating or losing their luxury luster,” Lamb writes.  Luxury Daily 

8 tips for getting a Twitter chat off the ground

Twitter chats can be a fun, informative way to get to know your fan community, but it takes a little planning to launch one successfully, SmartBrief’s Jesse Stanchak writes. It’s important to maintain a clear focus, use the right tools to follow and recap the conversation, and to be open to letting your followers shape the course of the discussion. “Don’t confuse hosting with lecturing. You’re there to facilitate the conversation, not dominate it,” Stanchak writes. SmartBrief/SmartBlog on Social Media

Tablets top e-readers as ad platform

Early data indicate that tablets are a better platform than e-readers for getting ads noticed, according to a study by GfK MRI’s Starch Advertising Research. In a survey, 55% of tablet users said they noticed an ad while reading a magazine, compared with 41% of e-reader users. A larger proportion of tablet users also indicated that they subsequently looked up information about the product or service advertised. MediaPost Communications/MediaDailyNews

How marketers can balance search and social media

Social media marketing and search engine optimization form a “virtuous circle,” with each feeding off the other, says GroupM Search CEO Chris Copeland. The key for marketers is finding a balance between the two, based on their brand’s specific needs and target audience. “Brands need to have a strategy for connecting and execute on this strategy by determining the right media type for the moment. … If brands cannot measure the movement and connectivity between their brand and consumers, they have lost sight of their own relevance in the process and then outcomes will be questionable,” Copeland says. SmartBrief/SmartBlog on Social Media

Coupons look like local’s killer app

Media companies struggled for years to generate ad revenue from the local online market, experimenting with city guides featuring local entertainment content, banner ads and search ads. The advent of social shopping sites like Groupon, which give consumers discounts at local businesses, appears to have unlocked the local online ad market. According to forecasts from BIA/Kelsey, local online ad spending is poised to climb from $20 billion in 2010 to $35 billion in 2014.  Wall Street Journal (tiered subscription model), The