Ad spending powers a resurgence in media, entertainment


A burst of ad spending is fueling an overall gain in U.S. media and entertainment spending, which last year saw the first increase since 2007, according to the latest PricewaterhouseCoopers Global Entertainment and Media Outlook. The report also noted ad spending was up 5.4% in 2010 from the previous year, when it was down 14.4%. The single-year turnaround was the largest yet recorded.  New York Times (tiered subscription model), The/Media Decoder blog

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