FCEdge WINS International Acclaim For The 13th Straight Year

FCEdge managing partners Michael Visconte, Tina Luce and Jason Mazzota with Summit International Awards that the Stuart advertising agency has won over the years.

Full-service agency earns prestigious SIA Gold Award for games-related website

STUART, FL – FCEdge, a full-service marketing and advertising agency, won a top 2012 Gold award from this year’s Summit International Awards. In competition with agencies from 22 countries, FCEdge was recognized in the games/games-related website category for its outstanding work for client myzfc.com.

“We’ve been one of South Florida’s most consistently decorated agencies with 37 Summit awards over the past 13 years,” said managing partner/creative director Michael Visconte. “Creative integrity is best developed when the client and the agency work together to create a unique marketing result that relates to a global audience.”

The Summit Creative Award recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over 18 years, the competition has established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor worth touting.

FCEdge was the most decorated advertising agency in Florida in 2012 with four top Summit awards. Earlier this year, the agency won 10 ADDY awards in the 2012 competition sponsored by the Treasure Coast Ad Federation, including a Best of Show Interactive Media/Online, 9 Gold and Silver awards.

The members of the Creative Team at FCEdge have won more than 1,000 local, regional, national and international awards for their outstanding work.

About FCEdge: FCEdge is a full-service marketing and advertising agency in Stuart, FL. The firm provides print and electronic marketing solutions, such as brand identity, brochures, packaging and web sites to global corporations, non-profit organizations, makers of retail products and service firms. FCEdge creates and maintains the highest-quality communications for clients dedicated to being first in their fields. For more information, visit http://www.fcedge.com or telephone 772-221-0234.


Banks seek to engage online customers with social media

Banks increasingly are using social channels to engage with customers and build uptake for their online-banking services. JPMorgan Chase is running a social sweepstakes promotion for users who “like” the Facebook page of its Chase Freedom card, and American Express, Capital One and Bank of America also have sought to capitalize on their customers’ love of social networking. “Our reach is much broader because of sharing. They read Facebook like it’s a nicotine addiction,” Chase executive Matt Kane says.  Wall Street Journal (tiered subscription model), The 

What consumers will and won’t share

Consumers are much more willing to share with brands information about their shopping habits than to share personal or location data, according to a study from McCann WorldGroup’s McCann Truth Central. The study also found that 55% of those surveyed don’t want companies to share data with third parties and about half expressed a wish to know about and control data sharing.  DMNews 

Are you prepared to bounce back from a social media blunder?

When a Red Cross staffer accidentally sent out a tweet bragging about plans to drink Dogfish Head beer and get “slizzerd,” the charity swiftly tweeted an apology and promised to confiscate the offending staffer’s car keys. That speedy, good-humored response undid any damage the rogue tweet might have done to the Red Cross brand, and even spurred Dogfish Head fans to launch an impromptu fundraising drive. “They stepped in quickly and owned the mistake,” Michelle Ponto writes.  KXTV-TV (Sacramento, Calif.) 

Social media success depends on adaptability, survey finds

Success in using social media most often depends on a company’s ability to adapt to change, according to a survey of Fortune 500 marketing executives done by Booz & Co. and Buddy Media Research. The survey found that 94% of respondents identified adaptability as most critical, with having a social media evangelist and firm executive backing rounding out the top three responses.  MarketingProfs 

4 ways to use social media to grow your subscriber lists

There are enormous potential synergies between social media and e-mail or SMS outreach, writes Signal CEO Jeff Judge. Your Facebook and Twitter audiences already are opting in to receive information from you, and it’s a small jump from there to persuade them to sign up for an e-mail or SMS subscription list. “As people who have clearly expressed an interest in your company, your social media followers are an ideal audience for your cross-channel marketing efforts,” Judge writes.  SmartBrief/SmartBlog on Social Media