How to promote your business with location-based services

If you’re a small-business owner who hasn’t already set up a page on location-based services such as Gowalla and Foursquare, it’s time to get in the game, MP Mueller writes. To make the most of the platforms, check your social media sites to see which products and services people are interested in and regularly update your offerings, Mueller suggests.  New York Times (tiered subscription model), The/You’re the Boss blog

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6 key trends in digital advertising

Adweek’s list of trends driving digital advertising includes the convergence of mobile and desktop media, the rise of HTML5 as a means of presenting app-like content on tablets and computers, and an abandonment of click-through rates as a marker of online advertising success.  Adweek 

The birth of McTV

McDonald’s is introducing the McDonald’s Channel, an in-store network featuring local news and entertainment content. The network, which is being led by content specialist ChannelPort Communications, will debut in 800 McDonald’s restaurants in Southern and Central California. The network will carry eight minutes of advertising per hour, but McDonald’s itself will only be featured in about 90 seconds of that time.  Los Angeles Times 

LinkedIn acquires small search startup

Small search-engine company IndexTank is the latest acquisition by LinkedIn, which may be as interested in the startup’s nine engineers as the service itself. Announced LinkedIn: “The IndexTank acquisition brings an infusion of great search technology and talent to LinkedIn, and will help our internal teams build even better search products and experiences for our members.”  GigaOm 

Report: EBay to announce Facebook ties at conference

Analysts predict eBay will soon announce closer ties with Facebook and point to the addition of Facebook platform and mobile marketing chief Katie Mitic to eBay’s board as evidence. Mitic is one of the scheduled keynote speakers at eBay’s X.commerce conference this week, and an announcement is expected then. Facebook and eBay currently partner to allow the use of PayPal to pay for self-serve Facebook ads and credits.  Reuters 

Is online video a branding vehicle?

Online video is attracting a small fraction of ad dollars that go to television, but YouTube is looking to convince marketers that online video is an effective branding vehicle. The Google-owned video hub is launching channels with professionally produced content and outreaching to big-name marketers.  New York Times (tiered subscription model), The

4 ways to use social media to grow your subscriber lists

There are enormous potential synergies between social media and e-mail or SMS outreach, writes Signal CEO Jeff Judge. Your Facebook and Twitter audiences already are opting in to receive information from you, and it’s a small jump from there to persuade them to sign up for an e-mail or SMS subscription list. “As people who have clearly expressed an interest in your company, your social media followers are an ideal audience for your cross-channel marketing efforts,” Judge writes.  SmartBrief/SmartBlog on Social Media