Are you prepared to bounce back from a social media blunder?

When a Red Cross staffer accidentally sent out a tweet bragging about plans to drink Dogfish Head beer and get “slizzerd,” the charity swiftly tweeted an apology and promised to confiscate the offending staffer’s car keys. That speedy, good-humored response undid any damage the rogue tweet might have done to the Red Cross brand, and even spurred Dogfish Head fans to launch an impromptu fundraising drive. “They stepped in quickly and owned the mistake,” Michelle Ponto writes.  KXTV-TV (Sacramento, Calif.) 


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