4 ways to use social media to grow your subscriber lists

There are enormous potential synergies between social media and e-mail or SMS outreach, writes Signal CEO Jeff Judge. Your Facebook and Twitter audiences already are opting in to receive information from you, and it’s a small jump from there to persuade them to sign up for an e-mail or SMS subscription list. “As people who have clearly expressed an interest in your company, your social media followers are an ideal audience for your cross-channel marketing efforts,” Judge writes.  SmartBrief/SmartBlog on Social Media


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