Why social media is evolving beyond labels

The Digital East 2011 conference saw marketers declare the death of “social” — but only because social tools are so integrated into everything we do that it doesn’t make sense to talk about them as a separate medium. Rather than worrying about labels, marketers must go back to basics and learn to use social tools to deliver tangible results, SmartBrief’s Doris Nhan writes. “[T]he key to a successful campaign is leaving the buzzwords behind and getting a grasp on how you can use new trends and technology to your advantage,” Nhan writes.  SmartBrief/SmartBlog on Social Media 


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