It’s time to get serious about influence scoring

There’s plenty of reason to be skeptical about influence-measurement services such as Klout and Kred, Jennifer Leggio writes, but the tools are getting more effective, and are getting harder for marketers to ignore. “[I]nfluence measurement, in all of its grand imperfection, is not going anywhere. It will improve, it will become more critical, and your clients or executives are soon going to demand it,” Leggio writes.  Logic+Emotion 


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