It’s time to get serious about influence scoring


There’s plenty of reason to be skeptical about influence-measurement services such as Klout and Kred, Jennifer Leggio writes, but the tools are getting more effective, and are getting harder for marketers to ignore. “[I]nfluence measurement, in all of its grand imperfection, is not going anywhere. It will improve, it will become more critical, and your clients or executives are soon going to demand it,” Leggio writes.  Logic+Emotion 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s