4 ways for philanthropists to go social

Charities and other philanthropic organizations can get plenty of mileage out of social media, write Fran Perrin and Salvatore LaSpada. Social tools are an inexpensive and effective way to reach out to marginalized audiences, to scale up nonprofit projects or to get the word out about your efforts. “[A] comprehensive social media strategy can have a positive and exponential effect,” Perrin and LaSpada write.  Guardian (London), The 


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