Mashable wins influence by reporting on, using social media

Social media news site Mashable has won a following through an early understanding of the importance of social media in creating awareness. The site uses Twitter and other tools to build buzz for its stories, and is looking to use social tools to manage its advertising. Founder Pete Cashmore and his team “understood how to use social media when a lot of people were still trying to figure out what it was,” says Staci Kramer, executive vice president of ContentNext Media.  New York Times (tiered subscription model), The


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s