Mashable wins influence by reporting on, using social media


Social media news site Mashable has won a following through an early understanding of the importance of social media in creating awareness. The site uses Twitter and other tools to build buzz for its stories, and is looking to use social tools to manage its advertising. Founder Pete Cashmore and his team “understood how to use social media when a lot of people were still trying to figure out what it was,” says Staci Kramer, executive vice president of ContentNext Media.  New York Times (tiered subscription model), The

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