How to turn your customers into bragging machines


People love to brag about the things they buy, but remarkably few brands have managed to take advantage of that fact, David Armano writes. Make it easier for people to brag about their purchases online and you’ll see an increase in word-of-mouth endorsements, Armano predicts. “[P]lease steal this idea and integrate social sharing to your products and services on your sites,” he writes.  Logic+Emotion 

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