8 keys to building an audience with news aggregation

Building a social media following by aggregating other people’s content isn’t as easy as it looks, SmartBrief’s Jesse Stanchak writes. Finding consistently high-quality and up-to-date content requires the right tools, sound editorial judgment, a serious time commitment and some well-defined ethical principles. “[T]he second that people start looking at you as a source of information, you start to have a responsibility to them,” Stanchak writes. SmartBrief/SmartBlog on Social Media


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