3 myths that could derail your social media efforts


A Gallup poll of 17,000 social media users found evidence that social engagement with a brand doesn’t directly drive customer loyalty and acquisition, Blaise James and Jim Asplund write. Instead, social tools empower brand advocates to spread the word about a company — which does drive loyalty and customer acquisition, they write. “You’re less likely to engage prospects directly through social media. Encourage or guide your current customers to advocate on your behalf instead,” James and Asplund write. Gallup Management Journal (free content)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s