8 tips for getting a Twitter chat off the ground


Twitter chats can be a fun, informative way to get to know your fan community, but it takes a little planning to launch one successfully, SmartBrief’s Jesse Stanchak writes. It’s important to maintain a clear focus, use the right tools to follow and recap the conversation, and to be open to letting your followers shape the course of the discussion. “Don’t confuse hosting with lecturing. You’re there to facilitate the conversation, not dominate it,” Stanchak writes. SmartBrief/SmartBlog on Social Media

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