Car dealers go social to find customers

Car dealers are injecting themselves into the social media world in a bid to drive sales, inviting “likes” on Facebook and generally making their presence known in the networks where potential buyers spend much of their time. And it can be a convenience for consumers. “People don’t have time to spend all day at the dealership anymore; we answer all their questions online before they come in and get them right out,” says Chuck Capps, co-owner of Advantage Nissan in Bremerton, Wash. USA TODAY


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