Tablets top e-readers as ad platform

Early data indicate that tablets are a better platform than e-readers for getting ads noticed, according to a study by GfK MRI’s Starch Advertising Research. In a survey, 55% of tablet users said they noticed an ad while reading a magazine, compared with 41% of e-reader users. A larger proportion of tablet users also indicated that they subsequently looked up information about the product or service advertised. MediaPost Communications/MediaDailyNews


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