4 social media case studies from the tourism industry

Social media is a powerful tool for travel agents, tourism boards and others in the tourism business, writes Layla Revis. For example, Pure Michigan’s award-winning Facebook campaign, which is credited with attracting 7 million new visitors to the state, provides a wealth of best practices for the industry, Revis writes. Viral efforts such as “The Best Job in the World” campaign in Queensland, Australia, which helped increase tourism by 20%, and Jordan’s Facebook-based photo-sharing campaign are also worth noting, she writes. 360° Digital Influence


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