Social search is the true test of Twitter’s potential


Twitter’s ultimate success or failure could depend on its ability to re-imagine social search, writes John Battelle. The company needs to develop radically new algorithms capable of cutting through social noise and delivering genuinely useful content if it’s to expand and monetize its service, Battelle argues. “If Twitter is going to succeed at scale, it has to totally reinvent search,” he writes. John Battelle’s Searchblog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s