4 ways to take your social media strategy mobile

Mobile tools are a powerful way to link social media campaigns to your audience’s real-world activities, says 44Doors co-founder Tim Hayden. To make that happen, aim to create a simple, streamlined mobile campaign that has enough glitz to keep people interested but can also channel into more direct engagement. “Wow the hell out of them, then get them to take action,” Hayden says. SmartBrief/SmartBlog on Social Media


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