Why Facebook marketers should focus on their fans

Too many Facebook marketers focus on acquiring fans rather than leveraging the supporters they’ve already won, Kipp Bodnar writes. Studies show that fans are far more likely to buy products than nonfans, so advertising dollars spent serving them are much more likely to lead to sales conversions. “[M]arketers should spend more of their efforts, both paid and organic, to move existing fans further along the sales cycle and convert them into leads and customers,” Bodnar writes. HubSpot.com


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