Deal or no deal?

Social commerce and group-buying platforms have plenty going for them — but there are also plenty of reasons to be cautious, Blake Bowyer writes. There are few better ways to build buzz for a venue or to create the critical mass needed for membership-based services, but it’s also easy to misjudge a social-buying campaign and condition customers to expect rock-bottom prices. “The point is, it’s both hot to participate in group buying and it’s cool to profess its pitfalls,” Bowyer writes.  360° Digital Influence


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