How to add 1,000 marketers to your team — for free

Brand advocacy is a powerful strategy that can effectively add dozens, hundreds or even thousands of unpaid marketing representatives to your team, writes Phil Mershon. To create a successful brand-advocacy program, find people who are already talking about your brand on social channels, and foster their loyalty by giving them recognition and access to inside information. “Be willing to give them what they’re looking for,” Mershon writes.


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