Why the best ad slogan beats the tweet every time


“Less is more” was the mantra of copywriters, even prior to social media dictating such brevity, according to David Droga, chairman of Droga5. “The truth is that good copywriting paved the way for the tweet long before Twitter was actually invented — but who needs all those characters!” he writes.  Wall Street Journal (tiered subscription model), The

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s