Hashtags aren’t just for Twitter anymore

Hashtags, made popular on Twitter as a tool to organize topics, have morphed into a “new cultural shorthand” that’s being used for online chats, e-mail and real-world encounters. Marketers, such as Audi and Oxygen Media, also have deployed the hashtag as a kind of conversation starter. “You kind of have to be in-the-know,” said Chris Messina, a developer advocate at Google. “So it’s one of those jokes where you’re like, ‘Oh, I see what you did there, because you’re on Twitter and I’m on Twitter.’ ”  New York Times (tiered subscription model), The


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