Moving your blog? Read this before hitting “delete”


Edelman Executive Vice President Steve Rubel recently established a new Web hub on Tumblr — and deleted both his old blogs, along with hundreds of posts he’d written for them. That sweeping act may have been intended to consolidate his Web presence and make him easier to find — but it also risked destroying the search engine optimization Rubel had built up over the years, writes Pamela Seiple. “[F]or small businesses that are trying to make a name for themselves and beat out their competitors on the Web, such a radical move would be ridiculous,” Seiple writes.  HubSpot.com

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