Panel: Brand marketing, publishing lines will continue to blur

Content created by brands and that of media outlets one day will be difficult to tell apart, according to a panel of marketers from SAP, American Express and General Electric at the Digitas NewFront conference.

However, brands aren’t always comfortable with creating content, especially for social media, because they are “used to control and it’s hard to give that up. And speed is difficult too,” said Beth Comstock, chief marketing officer of General Electric.  Adweek


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