Real-time content seen as marketing key

Real-time, consumer-generated content marshaled by brands to boost their digital presence is a key factor in getting a product’s message to consumers, according to digital marketing chiefs for BlackBerry and Pepsi. “With the advent of third-party sites hosting branded content, owned content has exploded for us,” says BlackBerry’s Brian Wallace. “We will reach 60 million people with this alone.”  MediaPost Communications/Marketing Daily


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