Where does e-mail fit into your social strategy?

Social media and e-mail should go hand in hand, Jesse Engle of ExactTarget said at the Realtime NY 11 conference. The two channels do very different things, but complement each other well: A good e-mail strategy can drive traffic to social platforms, and social data can benefit from the same rigorous metrics applied to e-mail marketing programs. “Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment,” SmartBrief’s Doris Nhan writes.  SmartBrief/SmartBlog on Social Media


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