Digital shops all-in-one buying and metrics services


Increasingly, big digital shops are rolling out services designed to bundle the functions of ad buying, placement and tracking, in order to give marketers a one-stop shop for interactive advertising. “Ultimately, advertisers should just have to answer two questions: Who is the audience they want to reach, and what are they trying to accomplish?” said David Moore, chief executive of 24/7 Real Media.  Wall Street Journal (tiered subscription model), The

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