Digital shops all-in-one buying and metrics services

Increasingly, big digital shops are rolling out services designed to bundle the functions of ad buying, placement and tracking, in order to give marketers a one-stop shop for interactive advertising. “Ultimately, advertisers should just have to answer two questions: Who is the audience they want to reach, and what are they trying to accomplish?” said David Moore, chief executive of 24/7 Real Media.  Wall Street Journal (tiered subscription model), The


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s