The 5 stages of social media maturity

Companies move through five distinct phases as they adopt social strategies, writes Sean Corcoran. They transition from laggards with little social involvement to fully engaged innovators on the bleeding edge of new-media developments. Recognizing the phase you’re at can help you figure out how to push your strategy forward, Corcoran writes. “[Y]ou can identify your company’s current position on the bell curve and then build a plan for accelerating your company’s social maturity,” he writes. Corcoran’s Blog


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