The 5 stages of social media maturity


Companies move through five distinct phases as they adopt social strategies, writes Sean Corcoran. They transition from laggards with little social involvement to fully engaged innovators on the bleeding edge of new-media developments. Recognizing the phase you’re at can help you figure out how to push your strategy forward, Corcoran writes. “[Y]ou can identify your company’s current position on the bell curve and then build a plan for accelerating your company’s social maturity,” he writes.  Forrester.com/Sean Corcoran’s Blog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s