Social media should be a tool for social good

Social media has successfully moved into the mainstream, but it’s still trying to reach its full potential as a mechanism for effecting real-world change, writes Glenn Croston. The best social projects aim not just to win massive followings, but to leverage that momentum to solve the myriad social problems the world faces. “Moving beyond simply signing up as many friends as possible, social networking 2.0 needs to be about mobilizing people around a common cause,” Croston writes. Expert Blog


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s