Blog: Facebook buttons are “crack rock for publishers”

Web publishers are growing addicted to the traffic generated by Facebook’s “like” button, and that’s generating a vast amount of valuable user data, Christopher Mims writes. Publishers aren’t likely to kick their habit anytime soon, so Facebook’s data trove is likely to grow, Mims writes. “Those Like buttons have the potential to be, essentially, a window on the browser history of every Facebook user on the planet — all 700 million of them,” he writes.  MIT Technology Review online/Mims’s Bits blog


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