Study questions value of personalized ads


Users who view personalized ads generally are less apt to purchase a product, than those who see generic creative, a report from the MIT Sloan School of Management has found. But personalized ads can help close the sale more effectively for users who check out review sites and are therefore more ready to buy the product, the study found.  MediaPost Communications/Marketing Daily

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s