How to tell if your company is becoming a social business

As companies begin to integrate social media practices into their day-to-day business, they undergo a pronounced cultural transformation, writes Edelman Digital Vice President Michael Brito. Watch for an uptick in collaborative teamwork, the demolition of institutional-knowledge silos, renewed interest in customer-focused workflows and an increased use of community-based internal communications. “These indicators will help business leaders assess their own organizations and start thinking about humanizing their operations in order to more effectively engage with the social customer,” Brito writes.  SmartBrief/SmartBlog on Social Media


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s