Chili’s taps Digitas as its first digital agency of record


Publicis Groupe’s Digitas, via a review, has been named by Chili’s as the quickservice chain’s first digital agency of record. The assignment spans digital planning and buying, CRM, mobile and social media, and search, among other areas. Finalists included Publicis sibling Moxie, Atlanta, and Omnicom Group’s Marketing Arm, Dallas. Chili’s creative shop Interpublic Group’s Hill Holliday, which was in charge of display and search buying and planning, also took part.  Advertising Age (tiered subscription model)

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