Branded “captcha” boxes show worth as marketing tool


Solve Media’s branded “captcha” boxes, which require users to type in a sponsor’s message instead of the usual distorted letters, are 12 times more likely to be recalled by users and three times more likely to inspire a purchase, compared with other Web ads, the Wharton School has found. Their ease of use also seems to overcome any resistance users might have to marketing messages being added to the security tool, according to Solve Media CEO Ari Jacoby.  Adweek

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